Today editing software company Avid has made a major announcement of "new thinking" regarding the pricing and delivery of its editing software.

Among the key points-- cheaper software (prices cut by 50%), a consolidated product line, and a more "modern" approach to building a modern, glistening Web 2.0-ish online community in this age of youtube and blogging and RSS.

Is this an exciting new start for Avid? Or the final gasp of a company desperate to re-invent itself? Myself, I'm interested in looking more at this "new thinking" before drawing any conclusions...